Hi, I’m Julian
A Digital Transformation Specialist
I help organizations and individuals better understand the digital landscape and successfully tap into its massive potential.
How can I help you?
I lead successful digital transformation projects with individuals, start-ups, and multi-million dollar organizations. Find out more about my approach and how I can support your next project.
Build a website
Learn more about how I build websites and take a look at what happens behind the screen.
Modernize a brand
Find anything from logos and visual identities to animated videos and presentation templates.
Utilize social media
I can help with strategies, design templates, content ideas, as well as advertising campaigns.
Create engaging campaigns
I can help drive engagement of internal and external awareness campaigns through design, fun content, and gamification.
Create exciting content
Learn about content strategies, research, analysis, content writing, as well as search engine optimization.
Build in-house capacities
I can help teams become more efficient and independent. This can include strategies, consulting and skill training.
Creating A Website
A website is like the digital version of your reception area. It tells visitors within a few seconds a lot about who you are and what they can expect from doing business with you. No matter if you are a small startup or a big corporate business – you need a good-looking, modern, and user-friendly website. That can be anything from a simple landing page (like this one) to a large-scale website with eCommerce applications. I can create websites from start to finish, including the server-side work. But equally important, I take you along every step of the way. This way the goals are clear, the process is understandable, and you can make educated decisions about your project.
Visual Identity
Pushing your content into an existing design template is easy, but lazy. A website is a unique project and should reflect your visual identity. That’s why I always start with a deep-dive into your business. Who do you try to attract? What do you want to convey through text, but also images, colors, and design? Once finished, you will not only own a modern website, but also unique design templates that can be easily reused for future updates.
Content Strategies
A beautiful website won’t be successful without good content. I help create customer journeys, so you know who your visitors are and how they will move through your website. I also help build content strategies, giving you the tools to keep your website updated and relevant in the long-term. All content I create goes through rigorous readability checks, so the material is as clear as possible.
Performance & Security
No one likes slow websites. Performance is a key factor for success and I can help adjust and fine-tune your websites so they will load in 2-3 seconds. Security is another important consideration that is often overlooked or brushed under the table. I take a different approach, personally ensuring your website is as secure as possible for both you and your visitors.
GDPR & Privacy
Another often overlooked aspect of websites is a good privacy policy that respects the legal framework your website operates in. I can help to audit websites and adjust them, so they are GDPR compliant. I can also help to draft privacy policies and create compliant cookie consent popups.
Modernizing Your Brand
It is never too late to update the visual identity of your business. Instead of offering pre-made solutions, I start by learning about your brand and what you want it to become. Through the initial identity we create together, it is possible to build future material fast and avoid a patch-work look.
Visual Identity
For new brands or those that never had it, I help to set up visual identity guidelines. These include color palettes, typography, icons, as well as image material and logos. The guidelines are the start of any other designs I create. They also help you and any future partners to orient yourselves and create new material that fits right in with your existing work.
Logos
I can help update or create modern logos for your brand. For maximum usability, all of my logos come in different variations. I also provide guidelines on how to use them in the right setting.
Presentation Templates
A presentation tells your audiences a lot about you within a few seconds. Say goodbye to the old 4:3 ratio, 90s color-combination slides! I help to create modern-looking presentation templates that are versatile, light-weight and unique to your requirements.
Animations & Videos
I can create high definition videos and animations that can show your brand in a modern and engaging way. These are great for social media, your websites, or at presentations and exhibitions. I can also provide audio editing, as well as voice-over services in English and German.
Templates & Content
I help clients with their initial social media strategies. This includes content planning, as well as the setup of designs and templates, so audiences are engaged. I can also help to create content schedules and news pipelines.
Advertising Campaigns
Social media platforms love to entice their users with the potential of quick clicks and instant success. Reality is much more complicated. That’s why I advise and guide clients in their advertising campaigns, allowing them to spend their money on real results, rather than artificial ones. I help to create the right target audiences, build engaging visual ads, and monitor analytics to judge the success of social media campaigns.
Making Awareness Campaigns Exciting
Organizations often struggle to drive engagement when it comes to awareness campaigns, especially internally. Either employees don’t bite, they are forced to participate, or expensive prizes are necessary to attract them. Gamification is a proven modern approach that combines playful elements with existing material. It allows employees to compete and gather points while learning in a fun way. I can set up internal gamification platforms, as well as help with the overall branding and content of awareness campaigns.
Creating Great Content
A lot of research and planning goes into successful content. It starts with audience research, keyword analysis, and trend evaluation. When writing, content needs to be engaging, readable, and of course, written in a way it can be indexed and found by search engines. I can help to create or turn existing material into attractive content and get it picked up on the right channels.
Content Strategies
Content needs strategy and planning to be successful. I help with the research of keywords, trends and what your competition is doing (and how well). Through tweaks and improvements, I can turn your existing material into content that ends up with your audiences.
Readability
Often times, content is written in a complicated way to sound smarter. In reality, this causes poor readability, which in turn causes your audiences to lose interest. All my content goes through rigorous readability checks and adjustments, so it is clear for everyone.
Visual Structure
No one enjoys going through a wall of text. I use several methods to break up content through visual components, keeping articles engaging, as the audience moves through it. This helps to keep users interested and gets them to stick with your material all the way to your CTA – the call to action (eg. the contact us button).
Content Support
I can create video and image material, based on your content. This can be used on social media channels, advertising, and in other areas to cross-support your content. Also, I monitor performance and make adjustments as needed to strengthen your content on search engines.
Strategy & Training
From basic strategies and frameworks to skill training, projects, and analysis. I can help your teams become more efficient and more independent in their marketing work.
Strategies
What is the bigger picture? I have successfully led regional and local marketing teams and can facilitate strategy sessions. This helps to look beyond the next project and define a bigger marketing framework, as well as set up milestones and goals.
Templates
I can help to create design templates that can be used by anyone who knows how to use Powerpoint. This helps your team focus on content and other areas while creating great-looking material.
Workflow Automation
Once workflows have been identified, I can help automate them in small programs and scripts. This helps your team spend minimum time on mundane copy/paste tasks, allowing them to focus on the important stuff.
Skill Training
I have a proven track-record of transferring skills. No matter if it is design, content creation, social media advertising, or server administration and web design. All of my skills are available to you and your teams.
Happy Clients
Here are some of the organizations I worked with in the past. The jobs contained a range of services from websites, social media and visual identities, to strategies, animation videos and internal campaigns.
Jebsen & Jessen
Full solution including branding, web design, video material, newsletter campaigns and automation, social media channels, as well as strategy and advertising.
NAGS Austria
Full solution, incuding visual identity, lead and content strategies, banners, videos, web design, customer journeys, presentation templates, and coaching.
Let’s Build Something Together
I’m available to support you and your teams. Send me a quick message and I will get in touch with you shortly.
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Reaching Your Audiences On Social Media
Done right, social media can be a powerful tool for businesses of any size and form. I guide organizations that want to build up their presence on the various platforms, from initial strategies to templates, content, and advertising campaigns.